A late update this morning. WSF news is a bit low because we took a week off after the big push to finish Paranormous. I expect things to start picking back up this week, however.
Indie News
How about a bit of actual production news for the indie filmmakers out there? Vimeo released an update for its on-demand service this week to give you and your audience more options of watching/paying for your content.
Vimeo On Demand launched in March as a simple way of selling video work on the web. To make some cash, all a filmmaker has to do is upload their work, add some information about the movie and set a price. (That plus some shameless, hardcore marketing/self-promotion. We apologize for that, but nobody, and I mean nobody, gets people to watch their stuff by sheer happenstance.) Vimeo takes 10 percent of any revenue, with the rest going to the filmmaker.
Here are the newest features: if you’re an uploader, you can now set different prices for renting (stream only), and buying (stream and download) – whereas before, you could only offer one price for both options. And if you're a marketing wiz and can generate some buzz, you can also make your film available for pre-order.
Personally I think this is a great thing for indie folk and I expect it to actually change the way we do things here at Walk Softly. Had this feature been in place when we released Cannonball, it may have had a significant impact on our bottom line. So, in the future you can expect our bigger projects to have an On Demand release before they go completely free.
Chipotle Short Film?
And, just because... here's the best commercial you'll see today.
Indie News
How about a bit of actual production news for the indie filmmakers out there? Vimeo released an update for its on-demand service this week to give you and your audience more options of watching/paying for your content.
Vimeo On Demand launched in March as a simple way of selling video work on the web. To make some cash, all a filmmaker has to do is upload their work, add some information about the movie and set a price. (That plus some shameless, hardcore marketing/self-promotion. We apologize for that, but nobody, and I mean nobody, gets people to watch their stuff by sheer happenstance.) Vimeo takes 10 percent of any revenue, with the rest going to the filmmaker.
Here are the newest features: if you’re an uploader, you can now set different prices for renting (stream only), and buying (stream and download) – whereas before, you could only offer one price for both options. And if you're a marketing wiz and can generate some buzz, you can also make your film available for pre-order.
Personally I think this is a great thing for indie folk and I expect it to actually change the way we do things here at Walk Softly. Had this feature been in place when we released Cannonball, it may have had a significant impact on our bottom line. So, in the future you can expect our bigger projects to have an On Demand release before they go completely free.
Chipotle Short Film?
And, just because... here's the best commercial you'll see today.